Save Our Souls is a Yarra Valley-focused label made in collaboration with Gippsland Pinot specialist William (Bill) Downie and Jason Searle, distributed through the Pure Wine Co. The Black Label is the flagship Pinot Noir, drawn from cool-climate Yarra Valley sites where deep red volcanic and grey sedimentary soils, altitude and a long, mild ripening season favour finely structured, aromatic Pinot Noir. Downie brings experience from Burgundy and from Victorian benchmarks including Bass Phillip and De Bortoli, and farms with a low-intervention, terroir-driven outlook. The 2025 season in the Yarra allowed a slow, even ripening that preserved bright acidity, purity and restraint in the fruit.

Fruit was hand-harvested and handled gently, with whole-bunch inclusion used to add spice, perfume and tannin structure in keeping with Downie's minimal-intervention style. Fermentation proceeded with indigenous yeasts in open vessels, with restrained plunging to build texture without extracting hard tannin. After pressing, the wine matured in French oak, a small proportion new, completing malolactic conversion and resting on lees to gain the silky weight and fine-grained tannin noted by reviewers. Light fining and filtration preserved the wine's cool-climate definition, giving red cherry, cranberry and wild strawberry fruit, subtle spice and forest-floor complexity over a long, savoury, precise finish.