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Description
Quiet, Golden, Composed
Crafted from 100% Blue Weber agave in the lowlands of Jalisco, this spirit doesn't try to mimic the old ways, nor does it lean entirely into trend. It sits somewhere in the middle - between past and present, rustic and refined - and in that space, something surprisingly elegant takes shape.
It starts with the land. The agave grown for 818 is lowland-born, giving the spirit a softer profile from the outset - more cooked fruit than sharp green, more round than raw. After slow roasting and careful distillation, it's rested in a blend of American and French oak. The oak here isn't just decorative. It's directional. It brings sweetness, texture, and warmth without erasing the core of the agave.
What rises from the glass is balance. Vanilla and toffee drift forward first, followed by baked agave, cinnamon, and a light brush of wood. There's a softness in the nose that signals what's to come - a style that favours smoothness over structure, pleasure over punch.
The palate lands like silk. Not thin - full. Creamy. It coats. Butterscotch, roasted agave, and a subtle oak spice begin to unfold, with no burn and no harsh bite. It's not trying to be complex for complexity's sake. It's layered in a way that makes you lean in rather than pull apart. The finish is clean, calm, and just long enough - leaving traces of vanilla and soft cinnamon, like the memory of warmth, rather than heat itself.
This is tequila for a new kind of drinker. One who doesn't need to know the difference between a tahona and a roller mill. One who values what's in the glass, not the jargon on the label. Someone who wants flavour they can feel, not just describe. And that's the quiet brilliance of 818 Reposado - it delivers an experience that's deeply drinkable, intentionally smooth, and almost universally likeable.
It also happens to carry the signature of Kendall Jenner. And say what you will about celebrity spirits, but this one reflects its creative force well - clean, confident, and surprisingly considered. The involvement doesn't feel opportunistic. It feels curated. A spirit designed with softness, not simplicity. With reach, not recklessness.
818 Reposado is not tequila for collectors or traditionalists. It doesn't need to be. It's a tequila that expands the conversation - that meets people where they are, and brings them in gently. It pours beautifully, sips easily, and fits seamlessly into the kinds of moments that matter more than the methods.
There are louder tequilas. There are smokier, bolder, rarer pours. But this one is steady. Smooth. Golden. The kind of spirit that turns sceptics into believers, and casual drinkers into loyal ones.esake: curated, composed, and undeniably easy to enjoy. Not for show. For sipping.
818 Reposado isn't trying to win over every agave purist - but it's not trying to. It's here for the ones who appreciate a clean, polished pour with broad appeal. A spirit that knows how to glow.
And in the right moment - neat, on the rocks, or stirred into something simple and elegant - it absolutely does.
Tasting Profile
- Light
- Full
- Low Tannin
- Tannic
- Sweet
- Dry
- Low Acidity
- High Acidity
Description
Quiet, Golden, Composed
Crafted from 100% Blue Weber agave in the lowlands of Jalisco, this spirit doesn't try to mimic the old ways, nor does it lean entirely into trend. It sits somewhere in the middle - between past and present, rustic and refined - and in that space, something surprisingly elegant takes shape.
It starts with the land. The agave grown for 818 is lowland-born, giving the spirit a softer profile from the outset - more cooked fruit than sharp green, more round than raw. After slow roasting and careful distillation, it's rested in a blend of American and French oak. The oak here isn't just decorative. It's directional. It brings sweetness, texture, and warmth without erasing the core of the agave.
What rises from the glass is balance. Vanilla and toffee drift forward first, followed by baked agave, cinnamon, and a light brush of wood. There's a softness in the nose that signals what's to come - a style that favours smoothness over structure, pleasure over punch.
The palate lands like silk. Not thin - full. Creamy. It coats. Butterscotch, roasted agave, and a subtle oak spice begin to unfold, with no burn and no harsh bite. It's not trying to be complex for complexity's sake. It's layered in a way that makes you lean in rather than pull apart. The finish is clean, calm, and just long enough - leaving traces of vanilla and soft cinnamon, like the memory of warmth, rather than heat itself.
This is tequila for a new kind of drinker. One who doesn't need to know the difference between a tahona and a roller mill. One who values what's in the glass, not the jargon on the label. Someone who wants flavour they can feel, not just describe. And that's the quiet brilliance of 818 Reposado - it delivers an experience that's deeply drinkable, intentionally smooth, and almost universally likeable.
It also happens to carry the signature of Kendall Jenner. And say what you will about celebrity spirits, but this one reflects its creative force well - clean, confident, and surprisingly considered. The involvement doesn't feel opportunistic. It feels curated. A spirit designed with softness, not simplicity. With reach, not recklessness.
818 Reposado is not tequila for collectors or traditionalists. It doesn't need to be. It's a tequila that expands the conversation - that meets people where they are, and brings them in gently. It pours beautifully, sips easily, and fits seamlessly into the kinds of moments that matter more than the methods.
There are louder tequilas. There are smokier, bolder, rarer pours. But this one is steady. Smooth. Golden. The kind of spirit that turns sceptics into believers, and casual drinkers into loyal ones.esake: curated, composed, and undeniably easy to enjoy. Not for show. For sipping.
818 Reposado isn't trying to win over every agave purist - but it's not trying to. It's here for the ones who appreciate a clean, polished pour with broad appeal. A spirit that knows how to glow.
And in the right moment - neat, on the rocks, or stirred into something simple and elegant - it absolutely does.
Tasting Profile
- Light
- Full
- Low Tannin
- Tannic
- Sweet
- Dry
- Low Acidity
- High Acidity
