Dottore (Doctor) Matteo Ascheri is not only the 5th generation owner of his family estate (established 1880), he also runs a 4 star resort and traditional 'Osteria' (restaurant) next to the winery in Bra. In addition to this, Matteo is the head of the Consorzio di Barolo, which makes all decisions about the future of this unique and highly-regarded region.

Piedmont (Piemonte in Italian) is probably the finest wine region in all of Italy, and has laid claim to this since Roman times. It has a continental climate influenced by the surrounding Alps and Ligurian Apennines, and is located in the north-west of Italy, bordering both France and Switzerland.

Piedmont has only 1% of the total vineyards of Bordeaux and 15% that of Burgundy. So while a top Chateaux may produce upwards of 35,000 cases a year, leading Barolo producers will often make only 800 cases. More than half of its vineyards are registered with DOC designations and many are in the Apennine or Alpine foothills, from 300-600m above sea level. Most of the wines are produced by smaller family estates rather than larger holdings.

Piedmont has 46 different DOC and four DOCG regions, and produces the largest number of well known, world-recognized, prize-winning wines. The most famous would have to be Barolo or Barbaresco, whose power comes from the Nebbiolo grape variety. The most widely planted red variety is Barbera although Dolcetto, Muscat, Shiraz and Bonarda are also produced.

The white variety most well known is Moscato, which is often made into frizzante (bubbly) wines known as Asti. Cortese is made into the popular Gavi wines, and smaller amounts of Chardonnay and high quality Sparkling are also produced in the far north of Piedmont.