Quintarelli farms hillside vineyards on the Cerè slope above Negrar in Valpolicella Classica, in the Veneto, on calcareous, limestone-rich soils worked traditionally with low yields. Primofiore, meaning 'first flower', is the estate's earliest-released red and an accessible introduction to the house style. It draws on local Corvina Veronese and Corvinone alongside Cabernet Sauvignon and Cabernet Franc, roughly half local and half international grapes. The vines are hand tended, with meticulous canopy work and selective picking. The 2022 growing season in Verona was warm and dry, which favoured ripe, healthy fruit; the estate has been steering the wine toward a fresher, drier profile, taking extra measures in the vineyard and cellar to avoid residual sugar and volatile acidity.

A portion of the fruit is pressed fresh while a further portion undergoes a short appassimento, air-drying to concentrate flavour before fermentation. The components are fermented and then raised in large Slavonian oak botti for roughly twelve to eighteen months, softening tannins and integrating the local and Bordeaux grapes. In keeping with the estate's move toward precision, extra care is taken to keep the wine dry and clean, minimising residual sugar and volatile acidity. The result is medium-bodied and food-friendly, with floral and herbal lift, iris and dark-currant notes, and silky tannins. Ageing is unhurried and low-intervention throughout.