Proud Winners of the 2025 Australian Service Excellence Award
Customer Service Organisation of the Year — Small
We are incredibly proud to share a milestone moment in our journey — United Cellars has been awarded Customer Service Organisation of the Year – Small at the 2025 Australian Service Excellence Awards (ASEA), presented by the Customer Service Institute of Australia (CSIA).
This national honour recognises businesses that demonstrate extraordinary dedication to customer experience, consistency of service, authentic engagement, and industry-leading innovation. Standing alongside Australia’s most respected brands, we are humbled, grateful, and energised by this achievement.
A Win Built on Passion, People, and Purpose
From day one, United Cellars was built on a belief that wine is more than a product — it is an experience, a story, a journey. Every bottle carries history, craft, creativity, and emotion. To serve wine well, one must serve people exceptionally.
This award reflects the heart of our mission:
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Personalised service from real experts — led by our highly-trained Wine Brokers who don’t just recommend wines; they build lasting relationships, guide collections, and celebrate every milestone with our customers.
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A seamless customer experience across every touchpoint — from our online store to our events, private tastings, concierge service, auction platform, and dedicated post-purchase support.
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A human-first philosophy — where every customer is valued, respected, and welcomed into the United Cellars family.
Our team has poured passion, expertise, and care into every interaction — whether helping someone discover a new favourite varietal, sourcing a rare collector’s bottle, or curating unforgettable wine moments across Australia and New Zealand.
A Benchmark for Service Excellence
Winning the CSIA’s Customer Service Organisation of the Year Award places United Cellars among the most customer-focused brands in the nation — across all industries, not only wine.
This recognition celebrates:
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Exceptional customer support standards
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Meaningful innovation in retail & CX
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A relentless dedication to authenticity and trust
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Commitment to education, access, and wine discovery
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A premium yet personal approach to hospitality and retail
We are honoured to be acknowledged for raising the standard of wine service in Australia, and even more determined to continue setting the benchmark for excellence.
To Our Customers — This Win Belongs to You
Awards recognise achievement — but loyalty builds legacy.
To every collector, wine lover, event guest, subscriber, and auction participant: thank you. You inspire us to strive harder, serve better, innovate further, and elevate the world of fine wine.
This win is not just ours — it is yours. You are part of our story, and we are grateful to be part of yours.
Looking Ahead — A New Standard for the Future
This award is both a celebration and a beginning.
We remain committed to:
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Constantly improving our customer experience
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Bringing world-class wines and producers to our community
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Elevating wine appreciation and education across Australia & New Zealand
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Investing in technology, service excellence, and personalised care
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Creating remarkable wine moments and lifelong memories
United Cellars is not simply a retailer — we are a community, a curator, and a partner on your wine journey.
Together, we toast to excellence, discovery, and the shared joy of great wine.
Thank you for being part of this achievement.
Thank you for being part of United Cellars.
