The brand was founded in 2013 by two friends, Danny Mena and Moy Guindi, who were inspired by the mezcal culture they experienced while traveling in Mexico. They set out to create a mezcal that was both authentic and accessible to a wider audience. The name "Madre" means "mother" in Spanish, and is a nod to the nurturing qualities of the agave plant and the traditional production process.
Madre Mezcal sources its agave from family-owned farms in Oaxaca, Mexico, where the plants are grown and harvested using sustainable practices. The mezcal is then distilled using a traditional process that involves cooking the agave in an underground pit oven, crushing it with a stone wheel, fermenting the juice, and distilling it in copper stills. This process gives the mezcal its unique flavor profile, which can vary depending on the type of agave used and the region where it was grown.
Madre Mezcal offers several different varieties of mezcal, each with its own distinct flavor profile. These include joven (young), reposado (rested), and añejo (aged) mezcal. The brand has received numerous awards and accolades for its mezcal, including a Gold Medal at the 2021 San Francisco World Spirits Competition.
