United Cellars is proud to announce that we have been named a New South Wales State Finalist in the Outstanding Growth category at the 2025 Telstra Best of Business Awards. This recognition places us among Australia’s most dynamic and forward-thinking businesses, celebrating innovation, resilience, and sustainable growth on a national stage.
A Vision That Keeps Growing
Since our founding in 2004 by Anthony Ghattas, United Cellars has remained dedicated to one guiding mission: delivering the greatest drinking experiences. From humble beginnings, the business has grown into a market leader across Australia and New Zealand, with global partnerships that allow us to curate one of the most diverse and exciting portfolios of fine wine and spirits.
Reflecting on the recognition, Anthony Ghattas, Founder of United Cellars, said:
“This achievement is not only a milestone for United Cellars, but also a testament to our customers, suppliers, and team who believe in what we do. Growth has always been about more than numbers for us — it’s about nurturing relationships, innovating how people discover wine, and delivering experiences that last a lifetime.”
Staying True While Expanding
Over two decades, United Cellars has thrived by staying true to its roots. From pioneering personalised wine broker services and curated tastings, to launching UnitedX Auctions and expanding our digital platforms, growth has come through innovation and authenticity.
What the Award Represents
The Outstanding Growth category recognises businesses that achieve consistent, sustainable success while creating a positive impact in their industry and community. For United Cellars, being a finalist reflects:
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Strategic digital transformation and omnichannel growth
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Strong partnerships with producers worldwide
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A customer-first approach that builds trust and loyalty
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A culture of excellence within a family-owned framework
Looking Ahead
Being recognised alongside Australia’s best businesses is an honour that inspires us to continue raising the bar. As we look ahead to the national awards announcement, United Cellars remains committed to building on this momentum — championing the best in wine and spirits, creating unforgettable experiences, and leading with vision.
To explore more about our journey and see our growing list of achievements, view all our awards here.
